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About TMEIC brand
1. Brand Message
TMEIC will grow together with customers as a global partner in industrial systems and become the driving force for society with high quality advanced products, technology and engineering.
2. TMEIC Brand Value for Customers
TMEIC provides overall solutions and engineering for Production Technology and Management
of the Environment, as well as specific high quality products and systems to meet
customers' needs. For this purpose, TMEIC will:
- - focus on Industrial markets (Focused).
- - bring innovations to industry (Inventive).
- - take positive and constructive approaches (Constructive).
- - continuously evolve with customers (Sustained).
3. New Brand Mark and Tagline
The concept of the brand mark is an "ARROW". The strong intention in our heart and
soul is to drive industry to another level. The design motif expresses TMEIC's commitment
for the tireless pursuit of actualization, passion to overcome new challenges and
rigorous pursuit for the future.
The tagline "We drive industry" communicates that TMEIC is committed to lead industry,
and to become the driving progressive force for the world.
4. Key Initiatives for TMEIC Brand Strategy
| (1) | Reinforce customer-oriented and on-site oriented approaches as a well-grounded solutions partner. |
| (2) | Accelerate innovation in engineering capability and motor and drive technology, which are the core components of our business. |
| (3) | Enhance the TMEIC global support structure by expanding the TMEIC global network and improving collaboration within the TMEIC group. |
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